At heart, Sam is a storyteller.
She spent the first 15 years of her career as a magazine editor and journalist, contributing widely to print and digital media in the U.K., Europe, the USA and Australasia.
In 2015, she expanded her work to include brand, content and communications strategy.
Her main interest is — broadly — design and architecture. However, she also works in the food and wine, art, culture, and travel arenas, and is committed to promoting responsible practices within them.
Though an EU national, Sam grew up in the hinterlands of New Zealand before flying north, but retains a love for the outdoors, fish ‘n chips, and camping under the stars. She moved to New York City in 2012.