Kitchen case study series
Creative direction; content and communications strategy.
Produced for high-end appliances brand Fisher & Paykel, this collaborative project partners with international architects and designers to explore new concepts in kitchen design.
The Kitchen Tools
Content and brand strategy.
Fisher & Paykel’s The Kitchen Tools is a digital resource for architects and designers. Using in-depth architect interviews, technical specs and drawings, professional photography and video, it explores kitchens that move beyond the traditional work triangle and become flexible, social spaces where the appliances are part of a wider design program.
Editorial strategy and creative direction.
Produced for heritage grill brand DCS appliances, GRILL explores outdoor cooking through the eyes of chefs from different regions and independent local food producers.
In the New Orleans issue, from left: Heritage radishes from Paradigm Gardens, chef Kristin Essig, and blue crab at Higgins Seafood.
Read the New Orleans edition here.
Read the New York State edition here.
Social Kitchen project
Creative direction and production, magazine; digital content; video / still shoot.
The Social Kitchen explores ways that cooking and entertaining has become central to our lives, and how the kitchen has evolved into a social, collaborative and creative space.
(Currently in progress).
Hiakai x Marissa: Fire, Smoke, Hāngi
A collaborative, cross-cultural pop-up dinner in the Hudson Valley, Upstate New York, cooked using only fire, smoke and a traditional Māori earth oven.
Watch the video here.
RESIDENT Furniture Installation
Communications strategy and execution, in collaboration with Wolf PR.
Launched for a month during the 2018 NYCxDesign festival, this large installation by the New Zealand furniture and lighting brand was listed in The New York Times “Top Ten Exhibitions to Visit”, and covered by Wallpaper*, Interior Design, Surface, W Magazine, Curbed.com, Design Milk, Sight Unseen, Brick & Wonder, Ravelin and Dezeen.
HOME New Zealand Magazine’s “At Home” Series
Contributing editor and writer; creative direction.
A decade’s worth of architects, artists, designers and chefs, interviewed and photographed in their own homes around the world.
Art History: After 20 years as an art dealer, Anna Bibby moves to a medieval French village with her art collection (cover story).
Call of the Wild: A family builds an off-grid cabin by hand in the Adirondacks, Upstate New York.
Strange Wilderness: Hidden down an alleyway and surrounded by foxes and birdsong, artist Emily Wolfe’s East London home feels delicately removed from the city around it.
Room to Manoeuvre: Architect Simon Story and his “eel’s nest” — a mini-tower inspired by urban Japanese architecture, on a tiny plot in Echo Park, Los Angeles.
Find my full editorial portfolio here.